To create an open design space (Digital Hub) that will facilitate sustained collaborative practices between the various stakeholders in cultural heritage (museums, heritage sites, researchers, policy makers and communities). This new mode (bottom-up) of working will produce new knowledge and collaborative strategies that will navigate the newly formed relationships with the various stakeholders.

To identify short-, mid- and long- training needs of heritage professionals through primary research, using qualitative and quantitative methodologies, related to the sector's management (governanance, conservation, finance, technology, copyright, communities). Develop training (online and physical) courses, tools and recourses that that will be accessible through the Digital Hub and will provide heritage professionals across Europe with the necessary means to effectively address the sector’s rapid transformations (economic, social, technological, environmental) in a sustainable manner.

To build a knowledge base on issues related to the sector’s management (governance, conservation, finance, technology, copyright, communities) where the fragmented culture-related data, often produced by different institutions, will be unified showing the potentials for sustainable innovation and growth through the linkages and intersections of cultural heritage organizations and policy areas. This knowledge base will be accessible through the Digital Hub in the form of a Toolkit.

To increase public awareness on European cultural heritage by opening up the access and use of cultural content through travelling exhibitions and shared digital exhibitions, and by creating digital educational activities that will position European heritage within its historical/geographical background. The travelling and digital exhibitions will be presented to museums and heritage sites across Europe and will give the opportunity for the various stakeholders to interact with each other.

To facilitate the co-creation of cultural content by all stakeholders, through digital solutions (apps and toolkit on education, training, communication) offered by the Digital Hub,, that will reassert the sector’s relevance in contemporary European societies.

To increase innovation potentials of small and medium-sized cultural heritage organisations, through digital experimentation in cultural practices, collaboration and training. The produced data of the digital experimentation will lead to the development of best practices in cultural heritage management that will help cultural heritage organisations to reach their innovation potentials.

To reduce intrinsic limitations of the sector (national fragmentation, limited staff/time/finances), which put barriers in the individual efforts of cultural organizations for sustainable development, through collaborative practices and development of effective cross-national, locally sensitive, governance facilitated by the ecosystem of the Digital Hub.

To reinforce low environmental impact of infrastructure by disrupting traditional heritage practices with the creation of a digital heritage ecosystem with inputs and outputs from all heritage stakeholders. This responds to the increasing need for museums to demonstrate social, economic, environmental, and cultural sustainability by making effective and balanced use of their resources through digital means.

To develop an updated agenda with key research and innovation challenges as well as opportunities for European museums and heritage sites for Horizon Europe, keeping into account the social, economic, environmental and technological transformations (4.0 Industrial Revolution) that the world is undergoing at the moment. This digital ecosystem will inform and complement policies on R&I regarding cultural heritage in Europe and address the greatest challenge of the sector: it will create the infrastructure for heritage practitioners to effectively accomplish their role on a local, national and European level.